Theodore White

We are now fighting not for the book, but for attention. You are asking people to go into a bookstore because they’ve heard something about your book and then give five to ten hours of their time reading it. It’s a struggle to attract readers because of all of the other distractions in the country. You’re like a little child saying, “Listen to me, Mommy.” In a way it makes you feel slimy. You want your book to be discovered for itself, and instead you find yourself pleading for it.